p444 Privacy Policy

1 Who We Are

p444 (referred to throughout this policy as "p444", "we", "us", or "our") operates the online cricket betting and casino platform accessible at https://p444.io. p444 is the data controller responsible for the personal information collected and processed through this platform.

We are committed to conducting our operations in a manner that respects the privacy and personal data of all our users, particularly our players in Bangladesh. This Privacy Policy has been drafted to be clear, comprehensive, and accessible to all users, regardless of their familiarity with data protection law.

If you have any questions about this policy or about how your personal data is handled, you may contact our Data Protection team directly at: [email protected]

2 Data We Collect

p444 collects personal data through several channels, including account registration, identity verification, platform activity, payment processing, and customer support interactions. The categories of data we collect are described below.

2.1 Information You Provide Directly

• Registration data: Full name, date of birth, email address, mobile phone number, and chosen username and password.
• Identity verification (KYC) data: Government-issued identification such as National Identity Card number, passport number, and document images; proof of address documentation; and, where required, source of funds information.
• Payment information: Mobile financial service account details (bKash, Nagad, Rocket, Upay) including registered mobile numbers used for transactions. We do not store full banking PINs or passwords.
• Customer support communications: The content of messages, emails, or chat transcripts exchanged between you and our support team.
• Responsible gaming data: Deposit limits, self-exclusion requests, and time-out preferences you set through your account settings.

2.2 Data Collected Automatically

• Device and technical data: IP address, browser type and version, operating system, device identifiers, screen resolution, and time zone settings.
• Usage and behavioural data: Pages visited, games played, bets placed, session duration, click patterns, and navigation paths through the platform.
• Transaction logs: Records of all deposits, withdrawals, bonus claims, and wagering activity associated with your account.
• Cookie and tracking data: Information collected via cookies and similar technologies as described in Section 7 of this policy.

2.3 Data from Third Parties

In certain circumstances, p444 may receive personal data about you from third parties, including identity verification service providers engaged to support our KYC process, fraud detection and anti-money laundering screening services, and payment processors. All such third-party data sources are contractually required to share data with us lawfully and in accordance with applicable data protection requirements.

3 How We Use Your Data

p444 processes your personal data for the following specific purposes. We do not use your data for any purpose beyond what is described here without obtaining your prior consent where required.

4 Legal Bases for Processing

p444 processes personal data only where a valid legal basis exists for doing so. The four legal bases upon which we rely are described below:

4.1 Performance of a Contract

The majority of our data processing activities are necessary for the performance of our contract with you — that is, to provide you with the services you have signed up for, including account management, game access, and payment processing.

4.2 Legal Obligation

Certain processing is required for p444 to comply with applicable legal obligations, including KYC identity verification, anti-money laundering screening, record-keeping requirements, and cooperation with lawful requests from regulatory or law enforcement authorities.

4.3 Legitimate Interests

p444 processes some data based on its legitimate business interests, including fraud detection, network and information security, internal analytics, and platform improvement. We conduct balancing tests to ensure that our legitimate interests do not override the fundamental rights and freedoms of our users.

4.4 Consent

Where we rely on your consent as a legal basis — for example, to send you promotional emails or SMS messages about bonuses and offers — you may withdraw that consent at any time by updating your communication preferences in your account settings or by contacting our support team at [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.

5 Data Sharing & Disclosure

p444 does not sell your personal data. We share data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose.

5.1 Service Providers

We engage trusted third-party service providers to assist in operating the p444 platform. These include identity verification providers, payment processing partners (bKash, Nagad, Rocket, Upay), fraud detection services, cloud infrastructure providers, game software suppliers (including Pragmatic Play, Evolution Gaming, Spribe, and Ezugi), and customer support tool providers. All such providers are bound by data processing agreements that restrict them from using your data for any purpose beyond providing services to p444.

5.2 Legal and Regulatory Authorities

p444 may disclose personal data to law enforcement agencies, regulatory authorities, or other government bodies where required to do so by law, court order, or in response to a lawful and properly documented request. We will, where permitted by law, notify affected users of such disclosures.

5.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of the p444 business, your personal data may be transferred to the acquiring entity as part of that transaction. Users will be notified of any such transfer and any material changes to data processing arrangements that result from it.

5.4 Protection of Rights

We may disclose information where we reasonably believe it is necessary to prevent fraud, enforce our Terms and Conditions, protect the rights or safety of p444, its staff, or its users, or to defend against legal claims.

6 Data Retention

p444 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Account and registration data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in compliance with AML record-keeping obligations.
• KYC and identity verification documents: Retained for a minimum of five (5) years from the date of verification, or longer if required by applicable legal obligations.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction.
• Customer support records: Retained for three (3) years from the date of last contact, unless a longer period is required for dispute resolution or legal proceedings.
• Cookie and usage data: Retained for up to twenty-four (24) months, after which it is anonymised or deleted.

Where there is no ongoing legal requirement to retain your data and no legitimate business reason to do so, p444 will securely delete or anonymise it in a timely manner.

7 Cookies & Tracking Technologies

7.1 What Are Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function efficiently and to provide information to website owners. p444 uses cookies and similar technologies (including web beacons and local storage) to operate the platform, remember your preferences, and analyse how the platform is used.

7.2 Types of Cookies We Use

• Strictly necessary cookies: Required for the platform to function. These include session management cookies that keep you logged in while navigating the site. These cannot be disabled without impairing platform functionality.
• Preference cookies: Allow the platform to remember your settings and preferences, such as language, display options, and responsible gaming configurations you have set.
• Analytics cookies: Used to collect aggregated, anonymised information about how users interact with the platform, which helps us understand usage patterns and improve the user experience.
• Security cookies: Used to detect and prevent fraudulent activity, bot traffic, and unauthorised account access attempts.

7.3 Managing Cookies

You may control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling certain cookies may affect the functionality of the p444 platform, including your ability to remain logged in or access certain features. For guidance on managing cookies in your specific browser, please refer to your browser's help documentation.

8 Data Security

p444 implements a comprehensive range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmissions between your device and our servers;
• Encryption at rest for sensitive stored data including identity documents and financial records;
• Role-based access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their specific role;
• Multi-factor authentication for staff accessing sensitive systems;
• Regular security assessments and penetration testing of our platform infrastructure;
• Intrusion detection systems and real-time monitoring for suspicious activity;
• Secure data disposal procedures for data that has reached the end of its retention period.

Despite our best efforts, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your account has been compromised, please contact us immediately at [email protected]. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, p444 will notify affected users without undue delay.

9 Your Privacy Rights

p444 respects your rights in relation to the personal data we hold about you. The rights available to you are described below. To exercise any of these rights, please submit a written request to [email protected] with sufficient information to identify your account. We will respond to all verified requests within a reasonable timeframe and at no charge unless the request is manifestly unfounded or excessive.

10 Children's Privacy

The p444 platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21 years of age, you must not register an account, access the platform, or provide any personal information to p444.

If p444 becomes aware that personal data has been collected from a person under the age of 21 without appropriate verification, that data will be deleted promptly and the associated account will be closed. Parents or guardians who have reason to believe that their child has registered an account on p444 are encouraged to contact us immediately at [email protected] so that the matter can be investigated and resolved without delay.

p444 employs age verification measures as part of the KYC process to help prevent underage access to the platform, and we take our responsibility in this area extremely seriously.

11 Updates to This Privacy Policy

p444 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable legal requirements, or the features and services offered on the platform. The date of the most recent revision is clearly displayed at the top of this document.

Where changes are material — meaning they affect the way we collect, use, or share your personal data in a significant way — we will notify registered users via a notification on the platform or by email to the address associated with your account, providing a reasonable period of notice before the changes take effect.

We encourage you to review this Privacy Policy periodically to stay informed about how p444 protects your data. Your continued use of the p444 platform after the effective date of any revised policy constitutes your acceptance of the updated terms.

12 Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which p444 handles your personal data, please do not hesitate to contact our team. We are committed to resolving all privacy-related enquiries in a thorough, timely, and respectful manner.

You may reach our Data Protection team at: [email protected]

For information about your account security, responsible gaming tools, or general platform queries, you may also visit our FAQ page or our Responsible Gaming page for immediate guidance. Our support team is available around the clock to assist you.